Privacy

Privacy policy



We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of AT-Asian Trading. The use of the Internet pages of the AT-Asian Trading is possible without any indication of personal data. However, if a data subject wants to use special services of our enterprise via our website, processing of personal data could become necessary. If processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain the consent of the data subject.



The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation, and in accordance with the country-specific data protection regulations applicable to the AT-Asian Trading. By means of this data protection declaration, our enterprise would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.


As the controller, the AT-Asian Trading has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always be subject to security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.


1. definitions



The data protection declaration of the AT-Asian Trading is based on the notions used by the European Directive and Ordinance when issuing the Data Protection Regulation (DS-GVO). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.



We use the following terms, among others, in this data protection declaration:



a) personal data



Personal data is any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.


b) Data subject


Data subject means any identified or identifiable natural person whose personal data are processed by the controller.


c) Processing


Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.


d) Restriction of processing


Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.


e) Profiling




Profiling is any type of automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person's job performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location.




f) Pseudonymization




Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.




g) Controller or person responsible for processing.




The controller or person responsible for processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.




h) Processor


Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the Controller.


i) Recipient


Recipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.


j)  Third Party


Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or the processor.


k) Consent


Consent shall mean any freely given indication of the data subject's wishes for the specific case in an informed and unambiguous manner, in the form of a statement or any other unambiguous affirmative act by which the data subject indicates that he or she consents to the processing of personal data relating to him or her.


2. Name and address of the personfor the processing

 

responsiblewithin the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions with a data protection character is:

 

AT-Asian Trading

 

Brahmstrasse 10

 

32791 Lage

 

Germany

 

Tel .: +49 1635553869

 

Email: at-asiantrading@gmx.de

 

Website: http://www.at-asiantrading-machine.com/

 

3. Cookies

 

The Internet pages of AT-Asian Trading use cookies. Cookies are text files that are stored and stored on a computer system via an internet browser.

 

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

 

By using cookies, AT-Asian Trading can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

 

Using a cookie, the information and offers on our website can be optimized in the interests of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data every time they visit the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

 

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

 

4. Collection of general data and information

 

The AT-Asian Trading website collects a series of general data and information each time the website is accessed by a data subject or an automated system. These general data and information are stored in the server's log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website can be controlled, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

 

When using this general data and information, AT-Asian Trading does not draw any conclusions about the person concerned. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and ( 4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information is therefore evaluated statistically by AT-Asian Trading on the one hand and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

 

5. Contact options via the website

 

Due to legal regulations, the website of AT-Asian Trading contains information that enables quick electronic contact to our company as well as direct communication with us, which is also a general address for the so-called electronic mail (e-mail Address). If a data subject contacts the person responsible for processing by email or a contact form, the personal data transmitted by the data subject will be automatically saved. Such personal data transmitted on a voluntary basis by a data subject to the person responsible for processing are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

 

6. Routine deletion and blocking of personal data

 

The person responsible for processing processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose or if this is stipulated by the European directives and regulations or another legislator in laws or regulations to which the controller is subject has been provided.

 

If the purpose of storage no longer applies or if a storage period prescribed by the European directives and regulations or another responsible legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

 

7. Rights of the

 

a) Right to confirmation

 

data subjectEvery data subject has the right granted by the European legislator of directives and regulations to request confirmation from the person responsible for the processing as to whether personal data relating to them are being processed. If a person concerned wishes to exercise this right to confirmation, they can contact an employee of the person responsible for processing at any time.

 

b) Right to information

 

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to receive free information about the personal data stored about him and a copy of this information from the person responsible for processing at any time. Furthermore, the European legislator of directives and regulations has grantedaccess to the following information:

 

thethe processing

data subjectpurposes the categories of personal data that are processed

the recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, especially in the case of recipients in third countries or international organizations,

if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration,

the existence of a right to correction or deletion of the personal data relating to you or to Restriction of processing by the person responsible or a right to object to this processing,

the right to lodge a complaint with a supervisory authority

if the personal data are not collected from the person concerned: All have Available information about the origin of the data,

the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for thedata subject

 

Furtherof the data subject is about a right to information whether personal data have been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transmission.

 

If a person concerned wishes to exercise this right to information, they can contact an employee of the person responsible for processing at any time.

 

c) Right to correction

 

Every person affected by the processing of personal data has the right granted by the European directives and regulations to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - including by means of a supplementary declaration.

 

If a data subject wishes to exercise this right to rectification, he or she can contact an employee of the person responsible for processing at any time.

 

d) Right to deletion (right to be forgotten)

 

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand that the person responsible delete the personal data relating to them immediately, provided that one of the following Reasons apply and insofar as processing is not necessary:

 

The personal data was collected for purposes or otherwise processed for which it is no longer necessary.

The data subject revokes their consent, on which the processing was based in accordance with Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR, and there is no other legal basis for the processing.

The data subject objects to the processing in accordance with Art. 21 Paragraph 1 GDPR, and there are no overriding legitimate reasons for the processing, or the data subject objects in accordance with Art. 21 Paragraph 2 GDPR to the Processing a.

The personal data was processed unlawfully.

The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the person responsible is subject.

The personal data was collected in relation to the information society services offered in accordance with Art. 8 Para. 1 GDPR.

 

If one of the above-mentioned reasons applies and a person concerned wishes to have personal data stored at AT-Asian Trading deleted, they can contact an employee of the person responsible for processing at any time. The employee of AT-Asian Trading will arrange for the deletion request to be complied with immediately.

 

If the personal data has been made public by AT-Asian Trading and our company, as the person responsible, is obliged to delete the personal data in accordance with Art. 17 Paragraph 1 GDPR, AT-Asian Trading takes into account the available technology and the implementation costs appropriate measures, including technical measures, to inform other data processors who process the published personal data that the data subject has requested the deletion of all links to this personal data or copies of these other data processors Has requested replications of this personal data, insofar as the processing is not necessary. The employee of AT-Asian Trading will arrange the necessary in individual cases.

 

e) Right to restriction of processing

 

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to require therestrict processing if one of the following conditions is met:

 

controller toThe correctness of the personal data is disputed by the person concerned, for a period that enables the person responsible to check the accuracy of the personal data.

The processing is unlawful, the person concerned refuses to delete the personal data and instead requests that the use of the personal data be restricted.

The person responsible no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.

The person concerned has lodged an objection to the processing in accordance with Art. 21 Paragraph 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh those of the person concerned.

 

If one of the above conditions is met and a person concerned would like to request the restriction of personal data stored at AT-Asian Trading, they can contact an employee of the person responsible for processing at any time. The employee of AT-Asian Trading will arrange for the processing to be restricted.

 

f) Right to data portability

 

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to receive the personal data relating to them, which have been provided to a person responsible by the person concerned, in a structured, common and machine-readable format . You also have the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that the processing is based on the consent pursuant to Art. 6 Para. 1 Letter a GDPR or Art. 9 Para . 2 letter a DS-GVO or on a contract according to Art. 6 para. 1 letter b DS-GVO and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task that is in the public interest or takes place in the exercise of public authority, which has been assigned to the person responsible.

 

Furthermore, when exercising their right to data portability in accordance with Art. 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one person responsible to another, insofar as this is technically feasible and if this does not affect the rights and freedoms of other persons.

 

To assert the right to data portability, the person concerned can contact an employee of AT-Asian Trading at any time.

 

g) Right of objectionto object

 

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulationsat any time to the processing of personal data relating to them based on Art. 6 Para. 1 letters e or f DS-GVO takes place, to lodge an objection. This also applies to profiling based on these provisions.

 

AT-Asian Trading will no longer process the personal data in the event of an objection, unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defense of legal claims.

 

If AT-Asian Trading processes personal data in order to operate direct mail, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is associated with such direct mail. If the data subject objects to AT-Asian Trading processing for direct marketing purposes, AT-Asian Trading will no longer process the personal data for these purposes.

 

In addition, the data subject has the right, for reasons that arise from their particular situation, to object to the processing of personal data concerning them that is carried out by AT-Asian Trading for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Para. 1 DS-GVO take place, to object, unless such processing is necessary to fulfill a task in the public interest.

 

To exercise the right to object, the person concerned can contact any employee of AT-Asian Trading or another employee directly. The data subject is also free, in connection with the use of information society services, regardless of Directive 2002/58 / EC, to exercise their right of objection by means of automated procedures in which technical specifications are used.

 

h) Automated decisions in individual cases including profiling

 

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, not to be subjected to a decision based solely on automated processing - including profiling - which has legal effect on them or similarly significantly affects them, provided the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the person responsible, or (2) based on Union or Member State law to which the person responsible is subject , is admissible and these legal provisions contain appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject or (3) takes place with the express consent of the data subject.

 

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the person responsible or (2) it is made with the express consent of the data subject, AT-Asian Trading takes appropriate measures to safeguard the rights and freedoms as well To safeguard the legitimate interests of the data subject, including at least the right to obtain intervention by a person on the part of the person responsible, to express their own point of view and to contest the decision.

 

If the person concerned wishes to assert rights with regard to automated decisions, they can contact an employee of the person responsible for processing at any time.

 

 Right to revoke consent under data protection law

 

Any person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to revoke consent to the processing of personal data at any time.

 

If the person concerned wishes to assert their right to withdraw consent, they can contact an employee of the person responsible for processing at any time.

 

8. Data protection provisions on the application and use of Facebook

 

The person responsible for processing has integrated components of the company Facebook on this website. Facebook is a social network.

 

A social network is a social meeting place operated on the Internet, an online community that usually enables users to communicate with one another and to interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Among other things, Facebook enables users of the social network to create private profiles, upload photos and network via friend requests.

 

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

 

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Facebook -Component causes a representation of the corresponding Facebook component to be downloaded from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives knowledge of which specific subpage of our website is visited by the person concerned.

 

If the person concerned is logged in to Facebook at the same time, Facebook recognizes which specific sub-page of our website the person concerned is visiting with each visit to our website by the person concerned and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned to the respective Facebook account of the person concerned by Facebook. If the person concerned activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the person concerned’s personal Facebook user account and saves this personal data .

 

Facebook always receives information via the Facebook component that the person concerned has visited our website if the person concerned is logged into Facebook at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before calling up our website.

 

The data guideline published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, different applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

 

9. Data protection provisions on the application and use of Google Analytics (with anonymization function)

 

The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behavior of visitors to Internet pages. A web analysis service collects, among other things, data on the website from which a data subject came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.

 

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

 

The person responsible for processing uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another signatory to the Agreement on the European Economic Area.

 

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

 

Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically triggered by the respective Google Analytics component To transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of the visitors and clicks and subsequently to enable commission accounting.

 

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

 

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

 

Furthermore, the data subject has the option of objecting to the collection of the data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google and to prevent this. To do this, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the person concerned is deleted, formatted or reinstalled at a later point in time, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is attributable to their sphere of influence, there is the option of reinstalling or reactivating the browser add-on.

 

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

 

10. Data protection provisions on the application and use of Google Remarketing

 

The person responsible for processing has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to show advertisements to Internet users who have previously been on the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to show interest-relevant advertisements to the Internet user.

 

The operating company of the Google Remarketing services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.


The person responsible for processing uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another signatory to the Agreement on the European Economic Area.

 

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

 

Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically triggered by the respective Google Analytics component To transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of the visitors and clicks and subsequently to enable commission accounting.

 

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

 

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

 

Furthermore, the data subject has the option of objecting to the collection of the data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google and to prevent this. To do this, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the person concerned is deleted, formatted or reinstalled at a later point in time, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is attributable to their sphere of influence, there is the option of reinstalling or reactivating the browser add-on.

 

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

 

10. Data protection provisions on the application and use of Google Remarketing

 

The person responsible for processing has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to show advertisements to Internet users who have previously been on the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to show interest-relevant advertisements to the Internet user.

 

The operating company of the Google Remarketing services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

 

The purpose of Google Remarketing is to show interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of Internet users.

 

Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to recognize visitors to our website if they subsequently access websites that are also members of the Google advertising network. Every time a website is accessed on which the Google Remarketing service has been integrated, the data subject's internet browser automatically identifies itself to Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising.

 

The cookie is used to store personal information, such as the websites visited by the person concerned. Every time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

 

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

 

The data subject also has the option of objecting to interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

 

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

 

11. Data protection provisions on the application and use of Google+

 

The person responsible for processing has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that usually enables users to communicate with one another and to interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ enables users of the social network, among other things, to create private profiles, upload photos and network via friend requests.

 

Google+ is operated by Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

 

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google+ button has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google+ button to display the corresponding Google+ Download button from Google. As part of this technical process, Google gains knowledge of which specific subpage of our website is visited by the person concerned. More detailed information on Google+ is available at https://developers.google.com/+/.

 

If the person concerned is logged in to Google+ at the same time, Google recognizes which specific subpage of our website the person concerned is visiting with each visit to our website by the person concerned and for the entire duration of the respective stay on our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the person concerned.

 

If the person concerned activates one of the Google+ buttons integrated on our website and thus makes a Google+ 1 recommendation, Google assigns this information to the personal Google+ user account of the person concerned and saves this personal data. Google saves the Google +1 recommendation of the person concerned and makes it publicly available in accordance with the conditions accepted by the person concerned in this regard. A Google +1 recommendation made by the person concerned on this website will subsequently be used together with other personal data, such as the name of the Google +1 account used by the person concerned and the photo stored in it in other Google services, For example, the search engine results of the Google search engine, the Google account of the person concerned or other places, for example on websites or in connection with advertisements, are stored and processed. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing the various Google services.

 

Via the Google+ button, Google always receives information that the person concerned has visited our website if the person concerned is logged in to Google+ at the same time as accessing our website; this takes place regardless of whether the person concerned clicks the Google+ button or not.

 

If the person concerned does not want personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before calling up our website.

 

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google about the Google +1 button can be found at https://developers.google.com/+/web/buttons-policy.

 

12. Data protection provisions on the application and use of Google AdWords

 

The person responsible for processing has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads in Google's search engine results as well as in the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance by means of which an advertisement is only displayed in Google's search engine results if the user calls up a keyword-relevant search result with the search engine. In the Google advertising network, the advertisements are distributed to topic-related websites using an automatic algorithm and taking into account the previously defined keywords.

 

The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

 

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

 

If a person concerned reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages, for example the shopping cart from an online shop system, have been accessed on our website. The conversion cookie enables both we and Google to understand whether a person concerned who came to our website via an AdWords ad generated sales, i.e. completed or canceled a purchase.

 

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords advertisements, i.e. to determine the success or failure of the respective AdWords advertisement and to optimize our AdWords advertisements for the future . Neither our company nor other Google AdWords advertisers receive information from Google that could identify the person concerned.

 

The conversion cookie is used to store personal information, for example the websites visited by the person concerned. Every time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

 

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

 

The data subject also has the option of objecting to interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

 

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

 

13. Data protection provisions on the application and use of Pinterest

 

The person responsible for processing has integrated components from Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that usually enables users to communicate with one another and to interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Pinterest enables users of the social network, among other things, to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which in turn can be shared (so-called repinning) or commented on by other users.

 

Pinterest's operating company is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

 

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Pinterest component (Pinterest plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically switched to by the respective Pinterest -Component causes a representation of the corresponding Pinterest component to be downloaded from Pinterest. More information about Pinterest is available at https://pinterest.com/. As part of this technical process, Pinterest gains knowledge of which specific subpage of our website is visited by the person concerned.

 

If the person concerned is logged in to Pinterest at the same time, Pinterest recognizes which specific sub-page of our website the person concerned is visiting with each visit to our website by the person concerned and for the entire duration of the respective stay on our website. This information is collected by the Pinterest component and assigned to the respective Pinterest account of the person concerned. If the person concerned activates a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the person concerned and saves this personal data.

 

Pinterest always receives information via the Pinterest component that the person concerned has visited our website if the person concerned is logged in to Pinterest at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, they can prevent the transmission by logging out of their Pinterest account before calling up our website.

 

The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

 

14. Data protection provisions on the application and use of Tumblr

 

The person responsible for processing has integrated components of Tumblr on this website. Tumblr is a platform that enables users to create and operate a blog. A blog is a website that is usually open to the public and in which one or more people, called bloggers or webloggers, can post articles or write down thoughts in so-called blog posts. In a blog on Tumblr, the user can, for example, publish texts, images, links and videos and distribute them in digital space. Tumblr users can also transfer content from external websites to their own blog.

 

Tumblr is operated by Tumblr, Inc., 35 East 21st St, Ground Floor, New York, NY 10010, USA.

 

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Tumblr component (Tumblr button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically replaced by the respective Tumblr component causes a representation of the corresponding Tumblr component to be downloaded from Tumblr. Further information on the Tumblr buttons is available at https://www.tumblr.com/buttons. As part of this technical process, Tumblr receives knowledge of which specific subpage of our website is visited by the person concerned. The purpose of integrating the Tumblr component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.

 

If the person concerned is logged in to Tumblr at the same time, Tumblr recognizes with each visit to our website by the person concerned and for the entire duration of the respective stay on our website, which specific subpage of our website the person concerned is visiting. This information is collected by the Tumblr component and assigned to the respective Tumblr account of the person concerned by Tumblr. If the person concerned clicks one of the Tumblr buttons integrated on our website, the data and information transferred with it are assigned to the personal Tumblr user account of the person concerned and stored and processed by Tumblr.

 

Tumblr always receives information via the Tumblr component that the person concerned has visited our website if the person concerned is logged in to Tumblr at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Tumblr component or not. If the data subject does not want this information to be transmitted to Tumblr, they can prevent the transmission by logging out of their Tumblr account before calling up our website.

 

The current data protection provisions of Tumblr can be found at https://www.tumblr.com/policy/en/privacy.

 

15. Data protection provisions on the application and use of Twitter

 

The person responsible for processing has integrated components from Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages that are limited to 280 characters. These short messages are available to everyone, including people who are not logged on to Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Twitter also enables a broad audience to be addressed via hashtags, links or retweets.

 

Twitter's operating company is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

 

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Twitter component causes a representation of the corresponding Twitter component to be downloaded from Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter receives information about which specific subpage of our website is visited by the person concerned. The purpose of integrating the Twitter component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.

 

If the person concerned is logged in to Twitter at the same time, Twitter recognizes which specific sub-page of our website the person concerned is visiting with each visit to our website by the person concerned and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned to the respective Twitter account of the person concerned by Twitter. If the person concerned clicks one of the Twitter buttons integrated on our website, the data and information transferred with it are assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.

 

Twitter always receives information via the Twitter component that the person concerned has visited our website if the person concerned is logged into Twitter at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, they can prevent the transmission by logging out of their Twitter account before calling up our website.

 

The applicable data protection provisions of Twitter can be found at https://twitter.com/privacy?lang=de.

 

16. Legal basis for processing

 

Article 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are required to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, it may be necessary to process personal data in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his name, age, health insurance data or other vital information would then have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the person concerned do not prevail. We are particularly permitted to carry out such processing operations because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the person concerned is a customer of the person responsible (recital 47 sentence 2 GDPR).

 

17. Legitimate interests in the processing pursued by the person responsible or a third party

 

If the processing of personal data is based on Article 6 I lit.f GDPR, our legitimate interest is the conduct of our business activities for the benefit of all our employees and our shareholders.

 

18. Duration for which the personal data is stored

 

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline has expired, the relevant data is routinely deleted, provided that it is no longer required to fulfill or initiate a contract.

 

19. Statutory or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-

 

provision We explain to you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). In order to conclude a contract, it may sometimes be necessary for a data subject to provide us with personal data that we subsequently have to process. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with them. Failure to provide personal data would mean that the contract could not be concluded with the person concerned. Before the person concerned provides personal data, the person concerned must contact one of our employees. Our employee explains to the person concerned on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

 

20. Existence of automated decision-making

 

As a responsible company, we do not use automatic decision-making or profiling.

 

This data protection declaration was created by the data protection declaration generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the external data protection officer in Dresden, in cooperation with the lawyer for data protection law Christian Solmecke.